“Facts are the background noise of debate and analysis,” former Reagan media expert Merrie Spaeth explained in The Wall Street Journal. “Anecdotes are a message’s most powerful anchors. In the battle for public opinion, personal stories win.” Stories decide whose claims feel more... Read More →

Just like their male counterparts, elite women athletes receive cutting-edge advice regarding diet, training, medicine, and sports psychology. It’s an approach meant to fine-tune game-day performance using the most up-to-date research. With competition for Olympic medals,... Read More →