A slew of major corporations, in the lead-up to and following the overturning of Roe v. Wade, offered to help pay for employees to get abortions if they have to travel out of state. Amazon, Walt Disney Company, Meta, and many more changed their policies to encourage women to end their pregnancies.

CitiGroup announced that it would be providing travel benefits “to facilitate access to adequate resources.” The bank and other companies acted as if they were performing altruistically, keeping the best interests of women at heart. But it becomes ugly when one considers that paying for abortion is a lot cheaper than offering maternity leave.

By contrast, Texas-based company Buffer Insurance announced that in response to the Supreme Court ruling, it will be doing what it can to make parenthood easier. In a Facebook post last month, Buffer revealed that it will pay the medical costs for employees who give birth, provide paid maternity and paternity leave, and even “pay for the medical costs associated with adopting a baby.”

“Secular companies are paying the travel costs for employees to abort babies out-of-state,” the company said. “Today we are announcing that Buffer will pay the costs for our employees who birth babies.”

The insurance company even offered to help other businesses do the same: “If you would like to learn how you can provide these benefits to your employees, let us know. We have ready-to-use policies you can add to your employee handbooks.”

At a time when big companies are subsidizing abortion in the name of women’s equality, it is encouraging to see a company offering policies that will actually support women who wish to carry their pregnancy to term. More businesses that value human life at all stages should do the same. If they truly want to be considered “pro-choice,”  abortion-providing businesses would too.