Thanks to funding cuts, Planned Parenthood isn’t doing so well financially. Locations across the country are hoping that offering new and seemingly inoffensive procedures will help fill the gaps.

Planned Parenthood of Michigan recently announced that it will be offering vasectomies to male customers, starting with the organization’s Irwin/Martin Health Center in Grand Rapids and potentially expanding to additional locations in the coming months. This update was allegedly prompted by “increased demand for ‘permanent birth control’” after the Supreme Court decision that overturned Roe v. Wade.

Just two years ago, Michigan enshrined an absolute right to abortion—at any time, for anyone, and for any reason—in the state constitution. Despite this, Planned Parenthood of Michigan CEO and President Paula Thornton Greerar stoked fear and anxiety about abortion access by commenting that the organization’s “resolve only deepens” as “attacks on sexual and reproductive health continue to grow nationwide.”

Many men may already have been swayed by such dramatic rhetoric. Recent studies found that there was a 150% increase in vasectomy consultations and 160% increase in vasectomies after the Dobbs v. Jackson Women’s Health Organization decision in 2023. Vasectomies cost about $800 without insurance and can be performed on men 21 and older.

Vasectomies, though morally unacceptable to many people of faith, are in no way equivalent to abortion. But the fact that American culture seems to be embracing male and female sterility wholesale—and making a lot of money off it—indicates how little our culture truly respects human life.

Planned Parenthood stands to gain massive profits as an increasing number of men and women rush to sterilize themselves to avoid pregnancies and children that the organization has devoted half a century to smearing and portraying as burdens.

Planned Parenthood locations in California are trying a different tactic: offering Botox treatments and intravenous hydration bags. The products on offer may be less sinister than what Planned Parenthood is known for, but the setting is still chilling. “On Saturdays, a Sacramento clinic repurposes the reclining chairs reserved for patients recovering from abortion procedures for the people coming in for the IVs,” the Wall Street Journal reports. “To lean in to the spa vibe, workers tuck away the medical supplies typically in the room.”

The timing of this push is suspicious. Just last year, even the pro-abortion New York Times blasted Planned Parenthood for nationwide failures, including botched abortions, dirty and failing clinics, and underpaid or insufficient staff. Last summer, the federal government successfully defunded Planned Parenthood for a year. In January, an explosive report accused Planned Parenthood of misusing $88 million in COVID-19 funds.

Each of these events highlighted Planned Parenthood’s downward spiral, which is likely the real reason behind the organization’s desperate push for wellness treatments and vasectomies on Michigan men. The fact that Planned Parenthood has convinced men to seek such drastic measures to prevent conception shows how lucrative anti-child rhetoric is and why the failing organization is exploiting it.

Planned Parenthood is trying to rebrand itself as a benign organization that cares not just about “reproductive rights” but also all types of services from birth control to beauty and wellness treatments. Those of us fighting for a culture of life would be wise to continue fighting to promote the truth, which is already harming Planned Parenthood’s profits.